Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.
Retailers across Europe are waking up to the opportunities that the relevant food-to-go offerings can deliver to their business.
Irish shoppers make up to eight visits to a supermarket every month, spending an average of 34 minutes each time, according to new research from V360°, the shopper agency. This works out at just over two days a year inside a supermarket!
Irish people have always had healthy intentions when it comes to eating fruit and vegetables. According to Bord Bia’s PERIscope trend report, nine out of ten consumers claim ‘I try to eat a lot of fruit and vegetables’. A statistic which has remained constant for the last 10 to 15 years.
