We understand both shopper and consumer mind-sets.
We get what makes retail tick, online and in-store.
We know how to convert brand equity into action.
What people say about the team at V360º
“The successful Irish White Fish shopper marketing campaign, created and executed by V360°, based on the research learnings by Red C, has had a significant impact for Bord Bia in terms of sector engagement potential. Sales levels for Irish White Fish species Hake, Haddock and Whiting, rose significantly in retailer test stores. The shopper research evaluation by V360° was instrumental in creating a best practice case-study in the application of behavioural economic principles to drive category growth. This ‘nudge’ based behavioural economics approach is now being considered for other food and drink categories across the Bord Bia business in Ireland and internationally. The project proactively demonstrates our ability to apply ‘new thinking’ to shopper marketing and retailer collaboration, to drive growth. The project also won Marketing Society of Ireland Award for NPD and Innovation – as testament to the excellent partnership and collaborative effort of the project team.”
Karen Devereux, Global Sector Manager for Seafood at Bord Bia.
“There was high praise for Robert’s facilitation of the “Meet The Shopper” workshop, with attendees stating that Robert had endless knowledge, great engagement and a true passion for the area. Overall feedback was strong, with an excellent Net Promoter Score and the the material was commended for being very relevant for day to day application, while the case studies and exercises also aided learning.”
Jenny Bishop – Learning Solutions Manager at The Marketing Institute of Ireland.
“This was an exciting project which began with key consumer and category insights and culminated in an innovative in-store solution. Visualise created and brought the concept to life in-store and delivered brilliant execution which met our customers’ and shoppers’ needs. We were really happy with the simplifying of the fixture and the POS which helps shoppers easily navigate the beer category, providing inspiration through food cues and recipe info.”
“I know that when I work with Visualise that they are shopper-centric and focused on ensuring that the right message is on each piece of POS for maximum impact. Visualise have the experience and expertise to deliver against timelines and objectives on campaigns.”
Louise Priestman, Shopper Marketing, PepsiCo Ireland
“The team did a superb job with our brief to better understand the frozen and chilled fish categories. Strong insights, coupled with a very clear commercial sense of how this would be sold through to the business and trade, enabled us to execute a new shelf layout for frozen fish, new positioning and portfolio focus for Donegal Catch and a clear innovation pipeline.”
Matt Bentley, Marketing Director, Green Isle Foods Ltd.
“The team were able to help us to really ignite our new business venture, by providing us with the insight, roadmap and tools we needed to become the lunchtime experts. As well as helping us to build stronger relationships with our retail and food service partners.”
Diarmuid Shanahan, Managing Director / Co-Owner, Freshways Food Co.