V360° conducted a series of accompanied shops and discussion groups with Irish shoppers on their Grocery eCommerce customer journey experience. as part of our Shopper Pulse research service in November.
V360° recently made our usual pilgrimage to Düsseldorf to attend Euroshop, the world’s no. 1 retail trade fair. It was no surprise to see the trends identified as part of our Shopper Pulse Research in 2019, manifested in various ways at Euroshop.
Upon reflecting on the past decade, our Joint MD, Eoghan Phelan, shares his own resolution for the Irish shopper media industry in 2020 and gives an insight on how to best optimise shopper media investment in Ireland.
Our Joint MD, Eoghan Phelan, outlines what you need to know about how humans process visual information and explains how understanding this can help you effectively communicate with shoppers at the point of purchase.
Our Client Services Director, Seamus Doogue recently attended an ECR Store Safari in Dublin city centre hosted by Paul Corcoran from Musgrave. With Centra and SuperValu stores included in the plan, there was plenty of discussion and opinion throughout the day from all involved which lead to some great insight and debate.
Grocery shopping is somewhat of a national pastime, with 71% of us stating that we have gone to a store just to get out of the house for a while. While you might think this behaviour is changing, this is especially common in those under 35, with 80% claiming to have done so.
Energy food and drink has become a big market across the globe and is showing promising future potential. For example, Grandview research recently forecasted that the global energy drinks market is to reach USD 84.80 billion by 2025, with a CAGR of 7% during the forecast period (2018-2025).