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eCommerce Beyond The Tipping Point – What’s Your Move?

At the recent Marketing Institute of Ireland webinar series our Director of Strategic Planning, Robert Flavin, explored key eCommerce themes for brands to focus on: Investing ahead in eCommerce retail landscape post Covid-19; The future of retail is seamless integration of the physical and digital – Phygital; Social shopping has become just shopping and leveraging retail staff online to enhance the customer experience.


Retailtainment may have reduced relevance during the Covid-19 crisis, but our desire for an engaging retail experience hasn’t gone away. For our third blog post on the Post Covid-19 Retail Landscape, we focus on the theme of customer experience and in particular the trend of Retailtainment – creating an emotional engaging customer experience.