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eCommerce Beyond The Tipping Point – What’s Your Move?

At the recent Marketing Institute of Ireland webinar series our Director of Strategic Planning, Robert Flavin, explored key eCommerce themes for brands to focus on: Investing ahead in eCommerce retail landscape post Covid-19; The future of retail is seamless integration of the physical and digital – Phygital; Social shopping has become just shopping and leveraging retail staff online to enhance the customer experience.


Retailtainment may have reduced relevance during the Covid-19 crisis, but our desire for an engaging retail experience hasn’t gone away. For our third blog post on the Post Covid-19 Retail Landscape, we focus on the theme of customer experience and in particular the trend of Retailtainment – creating an emotional engaging customer experience.


Online grocery market expansion will be one of the lasting retail legacies of the Covid-19 crisis. The question is, how is this likely to shape up? For our second blog on Irish Retail Reimagined 2024, we continue our focus on Convenience, specifically on rewarding the grocery eCommerce customer.