The partnership is an evolution of a 7-year relationship which has seen the companies work together on a wide range of projects for clients such as Bord Bia, Kerry Foods and Freshways Food Co, in addition to Pharma Focus, a syndicated research service for the Irish pharmacy industry.
In parallel, Stephen Rust takes up the position as Managing Director of Empathy’s new shopper research unit ‘Empathy Connects’ and will continue to work closely with V360° across relevant projects.
Managing Director of V360°
“Having worked with Empathy for a number of years, we have seen their continued investment in leading edge research methods and expertise and the timing was right for the two companies to work closer together. As a commercial marketing agency, we are focused on driving sales growth for our clients and Empathy’s research offering will continue to complement and enhance our insight to execution service offering across our practice areas of Brand, Digital, Shopper and Retailer. We look forward to working with Stephen and the wider Empathy team on many projects in the coming months and years.”