Insight

Through a range of complementary services, leveraging both existing data and bespoke shopper research, we work with retailers to help them unlock insights and embed them into a consumer and shopper centric strategy that will drive business growth.

Our Insight Services For Retailers

  • Category management can be so much more than planograms and range reviews. At its heart it is a business strategy that helps suppliers work with retailers to optimise profitable sales of the total category. This is achieved by focusing on the common ground of 'what shoppers really want’. We work with retailers and their supplier partners to develop insight-led category visions with connected growth drivers, ensuring the insights inspire simple and practical turn-key solutions that work at retail.

  • We’re passionate about getting under the skin of shoppers to understand what makes them tick and believe effective shopper research can unlock insights to deliver business growth. As we are not a research agency, we will only suggest research which we believe is essential to your business challenges and opportunities and which can be linked to commercial objectives. We provide an independent perspective to help retailers develop and manage their shopper research plans and partner with several market-leading research companies to deliver the right research plan for your specific needs.

  • A desk is a dangerous place to view the world!  With our Retail Safaris you and your team can experience first-hand the latest trends, innovations, and insights that are shaping the retail landscape, bring your target shoppers to life and identify new category insights and growth opportunities.

    We provide a range of retail safari options tailored to your specific needs, including:

    • Future Trends Safari - Let us take you on a tour of the most imaginative, trend setting and creative stores that are relevant to your business. Future Trends Safaris are more than just popping into some nice shops; we help you look at retail through a fresh perspective, challenging your perception and inspiring new opportunities.

    • Shopper Safari - Grounded in ethnography research principles, Shopper Safaris are accompanied Shopalongs with pre-recruited shoppers allowing you to observe, explore and discover new perspectives on your target shopper.