Retail Media
As one of the pioneers of retail media in Ireland, we have worked on thousands of retail media campaigns, across numerous categories and retailers, over 20 years. With an unrivalled understanding of the Irish retail media landscape, we offer a shopping list of services to help brand owners make the most of retail media.
Our Retail Media Services For Brands
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We help brands navigate the rapidly changing retail media landscape and invest in the right media to drive sales growth. Leveraging our deep understanding of shopper behaviour, the Irish retail media landscape and internal and external data, we identify the optimum media touch points to connect with shoppers along the path to purchase to ensure you meet your campaign objectives.
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With long-standing relationships with leading retailers, their retail media teams and third-party media owners, we take the pain out of activating your retail media campaigns, providing a managed service to ensure your retail media campaigns hit the shop floor on time and on budget. From media buying, coordinating campaign site lists and budget management to submission of artwork and post-campaign reporting, we join all the dots to bring your campaigns to life.
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Pharmaseen TV is our unique digital signage network, created specifically for the pharmacy environment. Proven to grow sales of advertised brands, our unique content structure of health and promotional content maximises the effectiveness of brand messages. Spanning 100 pharmacies across Ireland, the Pharmaseen TV network reaches almost 1 million pharmacy shoppers in Ireland each month.