Category management can be so much more than planograms and range reviews. At its heart it is a business strategy that helps suppliers work with retailers to optimise profitable sales of the total category. This is achieved by focusing on the common ground of 'what shoppers really want’. We work with brand owners to develop insight-led category visions with connected growth drivers, which provide the framework to develop effective portfolio solutions and innovation pipelines, while ensuring the insights inspire simple and practical turn-key solution for retail partners.

We’re passionate about getting under the skin of shoppers to understand what makes them tick and believe effective shopper research can unlock insights to deliver business growth. As we are not a research agency, we will only suggest research which we believe is essential to your business challenges and opportunities and which can be linked to commercial objectives. We provide an independent perspective to help brands develop and manage their shopper research plans and partner with several market-leading research companies to deliver the right research plan for your specific needs.

A desk is a dangerous place to view the world!  With our Retail Safaris you and your team can experience firsthand the latest trends, innovations, and insights that are shaping the retail landscape, bring your target shoppers to life and identify new category insights and growth opportunities.

We provide a range of retail safari options tailored to your specific needs, including:

• Future Trends Safari - Let us take you on a tour of the most imaginative, trend setting and creative stores that are relevant to your business. Future Trends Safaris are more than just popping into some nice shops; we help you look at retail through a fresh perspective, challenging your perception and inspiring new opportunities.

• Store Safari - An active, experiential and situational learning approach to understanding your category dynamic. By proactively walking the store with a ‘shopper lens’, you can unlock new category insights, discover new growth opportunities and innovations and build a deeper understanding of category layouts, fixtures and operational challenges

• Shopper Safari – Grounded in ethnography research principles, Shopper Safaris are accompanied Shopalongs with pre-recruited shoppers allowing you to observe, explore and discover new perspectives on your target shopper.