REINVIGORATING TESCO'S FRESH PRODUCE CUSTOMER EXPERIENCE
Create an engaging customer experience, inspired by the quality cues of Irish farmers’ markets, that will nudge shoppers to choose and enjoy fresh fruit, vegetables, and salads from Tesco.
V360° developed a shopper insight driven ‘Bold & Playful’ concept, using bold shapes and colours to aid shopper navigation, that also brought a fun personality to the Fresh section.
The concept heroed the key Organic, Berries and Prepared Vegetable areas. The illustrated elements were designed to ensure that the idea can be scaled across the entire Tesco estate.
The successful transformation of the fresh produce customer experience aided shopper navigation as well enragement through the simple hints and tips, resulting in double digit uplift in sales versus control stores.
REINVIGORATING TESCO'S FRESH PRODUCE CUSTOMER EXPERIENCE
Create an engaging customer experience, inspired by the quality cues of Irish farmers’ markets, that will nudge shoppers to choose and enjoy fresh fruit, vegetables, and salads from Tesco.
V360° developed a shopper insight driven ‘Bold & Playful’ concept, using bold shapes and colours to aid shopper navigation, that also brought a fun personality to the Fresh section.
The concept heroed the key Organic, Berries and Prepared Vegetable areas. The illustrated elements were designed to ensure that the idea can be scaled across the entire Tesco estate.
The successful transformation of the fresh produce customer experience aided shopper navigation as well enragement through the simple hints and tips, resulting in double digit uplift in sales versus control stores.
