Red Bull


Our Challenge

Leverage Red Bull’s global sponsorship asset, Soapbox Race, for local activation in Ireland. Create Gold, Silver and Bronze tier activations for the Tesco Ireland estate, that will drive sales of Red Bull four-pack.


In-store point of interruption suite of POS bringing to life Red Bull soapbox race event.

POS displays that would drive sales of limited edition Red Bull soapbox race 4 packs.

Print management of full campaign and install execution of all POS in over 100 Tesco stores in circa 48hours.

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