V360° created the Fright Night Favourites shopper campaign to bring PepsiCo Ireland’s snacks portfolio to life in-store for Halloween. In order to do this, we developed a shopper marketing campaign that nudged shoppers with a point of interruption activation from store entrance right to shelf, to choose PepsiCo snacks products for their various snacking needs at Halloween.


A nationwide, retailer-neutral snacks campaign which focused on dialling up the Halloween occasion, engaging with shoppers and guiding them in-store at several different touchpoints along the shopper journey. V360° created a POS kit that included directional signage to guide shoppers down the aisle to the snack’s category, overhead aisle signage, secondary displays with die-cut features, cobwebs and lighting, and at-shelf POS kits. The campaign was rolled out to over six hundred retail accounts nationwide.

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