panelto-logo

SEEDS & GRAINS COLLECTION - BRAND REDESIGN 2022

v360-h3-brackets-work-objectives
  • Develop a new brand identity for Panelto Foods’ Seeds & Grains Collection, following its initial launch with Tesco Ireland in September 2020.
v360-h3-brackets-work-outcome
  • V360° created an impactful, modern and eye-catching design, that not only stands out at point of sale in the busy In-Store Bakery section but also works across digital and print formats.
    • Distinct colour palettes with an enhanced logo.
    • Integrated brown paper texture as a visual cue to traditional bakeries.
    • Clear product description with suggested consumption occasion.
    • Enhance special benefit icons for each product.
    • Clear product led message hierarchy, aiding shopper selection.

SEEDS & GRAINS COLLECTION - BRAND REDESIGN 2022


v360-h3-brackets-work-objectives
  • Develop a new brand identity for Panelto Foods’ Seeds & Grains Collection, following its initial launch with Tesco Ireland in September 2020.
v360-h3-brackets-work-outcome
  • V360° created an impactful, modern and eye-catching design, that not only stands out at point of sale in the busy In-Store Bakery section but also works across digital and print formats.
    • Distinct colour palettes with an enhanced logo.
    • Integrated brown paper texture as a visual cue to traditional bakeries.
    • Clear product description with suggested consumption occasion.
    • Enhance special benefit icons for each product.
    • Clear product led message hierarchy, aiding shopper selection.