Molson Coors Craft Beer


Our Challenge

Create a beer category growth driver that will create profitable growth for both Molson Coors and their retail partner, utilising Molson Coors craft and international portfolio.

Core Shopper Question

How do we inspire beer shoppers to choose from the world of craft beer, for their low temp social occasions, when shopping in supermarkets?

V360° Insight & Strategic Planning Approach

1. Situation Analysis.
2. Shopper Opportunities Workshop.
3. Category Vision & Growth Driver Development work stream.
4. In-store Concept design and evaluation.



Drove value sales uplift through guiding shoppers to discover and savour craft beers for their low tempo social occasions.

  • Craft fixture tests +80% uplift.
  • New range listed and laid out.
  • Strengthened Retailer relationship.

Image Gallery