Molson Canadian


Our Challenge

Create and execute an in-store shopper activation for Molson Canadian, in Supervalu and Centra outlets, that will drive footfall and increase spend.

We created an exciting in-store air hockey competition – ‘Maple Leaf Puck Off’ – delivering both buzz and talkability amongst shoppers and retailers alike!

Shoppers entered an in-store air hockey competition, with a chance to win a VIP Ice Hockey Experience trip to Toronto, Canada.


An exciting and memorable Molson Canadian brand experience for shoppers and staff.

4 teams won a place to compete in the ‘Maple Leaf Puck Off’ final in SuperValu, Kilbarry, Waterford.

Over 1,500 entries from POS entry mechanic.

watch the video

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