Doritos Roulette


Our Challenge

Bring Doritos Roulette NPD to life in-store, inspiring shoppers to ‘Be Bold’ and choose Doritos Roulette for their snacking occasions with friends and family.

Created a shopper marketing campaign that nudged shoppers with point of interruption activation in-store and pre-store. Snacks aisle takeover and shopper experiential sampling activation.

Are you Bold enough to try Roulette?


Retailer specific promotional campaigns, disrupting shoppers at pre-store and point of interruption in-store.

  • Promotion entries of over circa 8k across 3 retailers.
  • Roll out to 300+ stores with campaign POS kits.
  • Management and fulfilment of all promotional prizes.
  • Sampling & Experiential activation in Centra stores with hundreds of shoppers!

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