Bring Doritos Roulette to life in-store. Inspire shoppers to ‘Be Bold’ and choose Doritos Roulette for their snacking occasions.
V360° created and rolled out a shopper marketing campaign ‘Can you handle the heat?’ , to 300+ stores, raising awareness and driving sales of Doritos Roulette.
Campaign included: pre-store digital activation; in-store aisle activation and FSDUs (Free Standing Display Units); in-store sampling and experiential activation; management and fulfilment of all retailers (Tesco, and Centra) specific promotional prizes.
DORITOS ROULETTE LAUNCH
Bring Doritos Roulette to life in-store. Inspire shoppers to ‘Be Bold’ and choose Doritos Roulette for their snacking occasions.
V360° created and rolled out a shopper marketing campaign ‘Can you handle the heat?’ , to 300+ stores, raising awareness and driving sales of Doritos Roulette.
Campaign included: pre-store digital activation; in-store aisle activation and FSDUs (Free Standing Display Units); in-store sampling and experiential activation; management and fulfilment of all retailers (Tesco, and Centra) specific promotional prizes.