Pepsico-Logo-White

DORITOS ROULETTE LAUNCH

v360-h3-brackets-work-objectives
  • Bring Doritos Roulette to life in-store. Inspire shoppers to ‘Be Bold’ and choose Doritos Roulette for their snacking occasions.
v360-h3-brackets-work-outcome
  • V360° created and rolled out a shopper marketing campaign ‘Can you handle the heat?’  , to 300+ stores, raising awareness and driving sales of Doritos Roulette.
  • Campaign included: pre-store digital activation; in-store aisle activation and FSDUs (Free Standing Display Units); in-store sampling and experiential activation; management and fulfilment of all retailers (Tesco, and Centra) specific promotional prizes.
Pepsico-Logo-White

DORITOS ROULETTE LAUNCH


v360-h3-brackets-work-objectives
  • Bring Doritos Roulette to life in-store. Inspire shoppers to ‘Be Bold’ and choose Doritos Roulette for their snacking occasions.
v360-h3-brackets-work-outcome
  • V360° created and rolled out a shopper marketing campaign ‘Can you handle the heat?’  , to 300+ stores, raising awareness and driving sales of Doritos Roulette.
  • Campaign included: pre-store digital activation; in-store aisle activation and FSDUs (Free Standing Display Units); in-store sampling and experiential activation; management and fulfilment of all retailers (Tesco, and Centra) specific promotional prizes.