We created a digitally led brand campaign “You Can Do This We Can Help”, that helped position ClevaMama as a company that offers a wide range of solutions that help make parents’ lives a little easier, especially from Bath Time to Bed Time.

Our research led us to the insight territory around the value that mothers place on impartial advice, that sparked the idea ‘help me, don’t tell me’ which led to the campaign ‘You Can Do This We Can Help’.


ClevaMama invited real mums and their babies to be part of the “You Can Do This We Can Help” campaign, which allowed us to capture lots of lovely connection moments between mums and their babies, and create some really rich content. This content was then used to create a wide array of digital assets such as Display Ads, Videos and Website Banners, enabling ClevaMama to be relevant and interesting to their target audience, at multiple touchpoints on their purchase decision journey.

These assets were activated across ClevaMama’s social media channels, with online media owners such as Rollercoaster, Mummy Pages and Magic Mum, and through a programmatic advertising campaign.