our projects TESCOOur Objective: Create an engaging customer experience, inspired by the quality cues of Irish farmers’ markets, that will nudge shoppers to choose and enjoy fresh fruit, vegetables, and salads from Tesco.TescoREINVIGORATING TESCO'S FRESH PRODUCE CUSTOMER EXPERIENCECLEVAMAMAOur Challenge: To help ClevaMama increase engagement with their core audience at key touchpoints and demonstrate their smart, intuitive and contemporary product range.CLEVAMAMADIGITAL LED CAMPAIGN: YOU CAN DO THIS, WE CAN HELPPEPSICOOur Challenge: To bring PepsiCo Ireland's snacks portfolio to life in-store for Halloween.PepsiCoFRIGHT NIGHT FAVOURITESBORD BIAOur Challenge: This campaign is part of Bord Bia’s ambition to raise Irish consumer awareness and knowledge in preparing, cooking and buying underutilised fresh Irish white fish species (hake, haddock and whiting).BORD BIACATCHING THE IRISH WHITE FISH SHOPPERDORITOS ROULETTEOur Challenge: Bring Doritos Roulette NPD to life in-store, inspiring shoppers to ‘Be Bold' and choose Doritos Roulette for their snacking occasions with friends and family. DORITOS ROULETTENPD LAUNCHFRESHWAYS FOOD CO.Our Challenge: Reinvigorate the prepacked lunch category to meet the evolving needs of on-the-go lunchtime shoppers.FRESHWAYS FOOD CO.WINNING WITH LUNCHTIME SHOPPERSMOLSON CANADIANOur Challenge: Create and execute an in-store shopper activation for Molson Canadian, in Supervalu and Centra outlets, that will drive footfall and increase spend.MOLSON CANADIAN'MAPLE LEAF PUCK OFF' SHOPPER EVENT ACTIVATIONMANOR FARMOur Challenge: Reinvigorate the increasingly commoditised fresh chicken category, making it more relevant to both shoppers and retailers. We executed an ‘insight to action’, category development project. MANOR FARMREINVENTING THE CHICKEN CATEGORY MOLSON COORS CRAFT BEEROur Challenge : Create a beer category growth driver that will drive profitable growth for both Molson Coors and their retail partner, utilising Molson Coors craft and international portfolio. MOLSON COORSREIGNITING CATEGORY VALUERED BULLOur Challenge : Leverage Red Bull’s global sponsorship asset, Soapbox Race, for local activation in Ireland. Create Gold, Silver and Bronze tier activations for the Tesco Ireland estate. RED BULLLEVERAGING SPONSORSHIP ASSETS IN-STORE TO DRIVE SALES
