POPAD TROLLEY
Our network consists of over 30,000 Trolleys across the three largest retailers in Ireland; Tesco, Dunnes Stores and SuperValu.
Advertisers select either 50% or 100% of trolleys in their chosen stores meaning that a maximum of 2 advertisers will be in a store at any given time. The stores can then be cherry-picked according to your needs.
The POPAd Trolley format has the ability to increase sales immensely, with measured campaigns giving positive sales difference results of up to 54%. This format also highlights brand activity in store along with addressing the effects of competitor’s activity too.
POPAD BASKET
Our network consists of over 10,000 Baskets across the three main retailers in Ireland; Tesco, Dunnes Stores and SuperValu. Advertisers select either 50% or 100% of baskets in their chosen stores meaning that a maximum of 2 advertisers will be in a store at any given time. The stores can then be cherry-picked according to your needs.
BENEFITS OF FORMATS
Call to action in the right environment.
Call to action in the right environment.
High visibility for the duration of the shopping trip.
Prompt recall of brand building activity in the retail environment.