V360° are delighted to be presenting at the first webinar in ECR Ireland’s new Digital Path to Purchase Webinar Series. The series aims to explore the different ways in which digital technologies and platforms can successfully influence consumers and shoppers along the path to purchase.
The first in a series of four monthly webinars will see V360° Managing Director, Eoghan Phelan deliver a presentation on Optimising Digital Advertising to Drive Commerce. The Covid-19 pandemic has highlighted the ever-increasing importance of connecting with shoppers on their digital path to purchase and, as we seek to navigate the post Covid-19 retail landscape, Eoghan’s presentation will examine some best practices in digital advertising to drive commerce, both online and in physical stores.
In addition to presenting at the first webinar, Eoghan will also moderate the webinar series, in conjunction with ECR Ireland General Manager Declan Carolan.
Joining Eoghan on the first webinar will be Aidan Duffy of DF5 eCommerce. With over 20 years of hands-on experience in the technology industry as a consultant, technologist and author, Aidan helps Irish brands unlock the potential of online channels through own-brand ecommerce sites and marketplaces like Amazon. Aidan’s presentation – Winning on Amazon: Irish Brands can Grow Revenue, Market and Profit by Distributing through the World’s Biggest Distribution Channel – will provide invaluable insight for any brands seeking to find out more about how to play, and win, on Amazon.
Details of the time and date of the first webinar of the series are below and more information can be found on www.ecrireland.ie