V360° have partnered with Dublin-based software firm Bionic
to help our clients optimise digital advertising spend and drive commerce. The partnership, following a period of working together on client campaigns, will see V360° offer Bionic-powered digital campaigns to our clients and also launch a new service offering, enabling retailers to leverage their digital audience with brand partners to drive both online and offline sales, while measuring the impact of online advertising on sales in both channels.
A Facebook Preferred Marketing Partner, Bionic have been helping digital advertisers improve marketing efficiency since 2011 and won Facebook’s 2017 Innovation Spotlight Award in Omnichannel Online and Offline Sales. Last year saw the launch of Bionic’s new cross-platform attribution and optimisation product Universal Marketing Bridge, which allows businesses to measure the relative value of ads on different platforms, based on which ads are actually driving sales. Bionic’s cross-channel advertising software works with platforms such as Facebook, Google, Instagram, YouTube, Bing and Yahoo.