This December, Shopper Pulse returns to Bricks’n’Mortar grocery stores.  As we look at the Christmas season through the eyes of shoppers, the output from this wave of Shopper Pulse will be an invaluable input to any Christmas 2019 Review, and planning for Christmas 2020. Sign up to discover what suppliers and retailers can do better to win the all-important Christmas season.


The last date to book for Wave 4 of Shopper Pulse is Friday 29th of November, with research fieldwork scheduled for w/c 2nd of December and w/c 9th December. Please contact a member of the V360° team or email


A qualitative exploration of the WHY behind the WHERE, WHAT and HOW people are shopping, by accompanying shoppers across 25 different shopping trips.


Cost for Wave 4 “Christmas Shopping: from Chaos to Calm” is €4,500 for the Core report or €6,750 for Core + Bespoke. Bespoke options can avail of additional 15 minutes per respondent.

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