What is Shopper Pulse?
While there is a combination of factors including relevant range, quality and promotional offers, MINIMUM FRICTION is a leading factor of store choice: ‘get in, get what I want and get out, so I can get on with my life.’
“I find the sauces like Schwartz and Dolmio help me feel I prepared a ‘QUICK SCRATCH’ flavoursome meal” – Top Up Shopper Wave 1
Learn which retailers and brands are delivering on MINIMUM FRICTION to be more convenient.
Find out what shoppers highlight as good and bad examples of where they received a ‘helping hand’ along the purchase journey across each of the three typical shopper behaviour types:
“I seem to be all over the place, I forget something and have to go back and find it, I’m not very organised!” – Female, Top Up Shopper Wave 1
“I stick to my list as otherwise I spend too much, I know where everything is, the odd time I will impulse buy but in general I don’t, I can’t afford to” – Female, Trolley Shopper Wave 1
“I want to come in, get what I need & get out, I don’t look at the prices Just get what I need…If I see it’s crowded, I back out!!” – Male, Top Up Shopper Wave 1
Discover what experiences resonate with shoppers and consumers as they ‘reset after summer.’
“I often pop over to these counters (deli in Supervalu or Sheridan’s in Dunnes etc.) to see if anything nice on offer when doing my shop for weekend” – Female, Top Up Shopper Wave 1
Learn which brands and products are resonating with shoppers in terms of:
“I always look for that little green leaf to show me it’s organic and then I trust it’s true” – Top Up Shopper Wave 1
“I make sure I have protein in all my meals and snacks, – it is good for recovery plus fills me up preventing me eating rubbish” – Top Up Student Shopper Wave 1
‘NO’ AND ‘LOW’:
“Now if this [Gluten Free] was at the main fixture in store I would have put it in the basket to try” – Female, Trolley Shopper Wave 1
“It is nice to know suppliers and stores are working on less food miles, packaging etc. We definitely use too much plastic, I am always throwing out loads!” – Trolley Shopper Wave 1
Explore what currently stands out and is perceived as good value for shoppers in relation to where and what they shop.
“I once would regularly spend €15 for a bottle of wine but during the recession, I cut it back to around €10-12 per bottle. I typically spend within the region of €13-14 now, or €17 for a special occasion!” – Male, Top Up Shopper Wave 1