Irish shoppers make up to eight visits to a supermarket every month, spending an average of 34 minutes each time, according to new research from V360°, the shopper agency. This works out at just over two days a year inside a supermarket!
Irish people have always had healthy intentions when it comes to eating fruit and vegetables. According to Bord Bia’s PERIscope trend report, nine out of ten consumers claim ‘I try to eat a lot of fruit and vegetables’. A statistic which has remained constant for the last 10 to 15 years.
An engaging interview with our Director, Strategic Planning Robert Flavin on The Marian Finucane Show on RTÉ Radio 1. Robert talks about the changing nature of our shopping habits such as the demise of the ‘Big Shop’…
A new multi-disciplinary shopper agency which will deliver a full shopper solution from insight and strategy right through to final execution has been unveiled by industry experts The Visualise Group.