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Euroshop 2020: Key Shopper Trends

V360° recently made our usual pilgrimage to Düsseldorf to attend Euroshop, the world’s no. 1 retail trade fair. It was no surprise to see the trends identified as part of our Shopper Pulse Research in 2019, manifested in various ways at Euroshop.

Pharma Focus


In 2019 V360° formed a syndicated pharmacy category research solution to provide suppliers, pharmacies and service providers the Insights to unlock category and brand growth. Building on the positive response from the 2019 research we will continue to provide this service again in 2020.

Catching The Irish Fish Shopper

Robert, our Strategic Planning Director, presented a summary of our award winning Bord Bia Irish White Fish campaign at The Research Excellence Showcase 2020 today. The campaign won the Marketing Society of Ireland award for Product Innovation and NPD Research Excellence.


Our Joint MD, Eoghan Phelan, outlines what you need to know about how humans process visual information and explains how understanding this can help you effectively communicate with shoppers at the point of purchase.

The Christmas Shop: From Chaos To Calm

This December, Shopper Pulse returns to Bricks’n’Mortar where we will be accompanying shoppers on their Christmas Shop. We will look at the Christmas season in-store through the eyes of shoppers and see the winners and losers of the Christmas Season. Sign up to find out what suppliers and retailers can do better to win the all-important Christmas Season and start planning for Christmas 2020.