V360° conducted a series of accompanied shops and discussion groups with Irish shoppers on their Grocery eCommerce customer journey experience. as part of our Shopper Pulse research service in November.
V360° recently made our usual pilgrimage to Düsseldorf to attend Euroshop, the world’s no. 1 retail trade fair. It was no surprise to see the trends identified as part of our Shopper Pulse Research in 2019, manifested in various ways at Euroshop.
In 2019 V360° formed a syndicated pharmacy category research solution to provide suppliers, pharmacies and service providers the Insights to unlock category and brand growth. Building on the positive response from the 2019 research we will continue to provide this service again in 2020.
Robert, our Strategic Planning Director, presented a summary of our award winning Bord Bia Irish White Fish campaign at The Research Excellence Showcase 2020 today. The campaign won the Marketing Society of Ireland award for Product Innovation and NPD Research Excellence.
Stephen Rust, our Joint MD, explains the importance of shopper ‘hot zones’ and effective communication at key shopper nudge points in-store to create brand growth.
Upon reflecting on the past decade, our Joint MD, Eoghan Phelan, shares his own resolution for the Irish shopper media industry in 2020 and gives an insight on how to best optimise shopper media investment in Ireland.
Our Joint MD, Eoghan Phelan, outlines what you need to know about how humans process visual information and explains how understanding this can help you effectively communicate with shoppers at the point of purchase.
This December, Shopper Pulse returns to Bricks’n’Mortar where we will be accompanying shoppers on their Christmas Shop. We will look at the Christmas season in-store through the eyes of shoppers and see the winners and losers of the Christmas Season. Sign up to find out what suppliers and retailers can do better to win the all-important Christmas Season and start planning for Christmas 2020.
The Irish online grocery sector is growing, but continues to lag behind European marketplaces. In Wave 3 of Shopper Pulse, V360° will explore the good, the bad and the ugly of Irish online grocery shopping. Sign up to find out what can suppliers and retailers do better to win the virtual moment of choice – on mobile, tablet or laptop.
The next wave of our Shopper Pulse research service, ‘Reset After Summer’ will take place in late August and focus on shopping behaviours as we get back to normal when schools reopen, and people return from holidays. Shopper Pulse offers a qualitative exploration of the WHY behind the WHERE, WHAT and HOW people are shopping.