Providing a robust, flexible and secure platform from which to run short-term shopper promotions or long-term loyalty programmes, PLATFORM³ offers brands and agencies branded microsites and loyalty programme portals which benefit from a wide selection of built-in PLATFORM³ modules such as OCR Receipt Validation, CRM, Dynamic Messaging, Social Sharing, Gamification, Rewards, User Generated Content and Campaign Analytics.
Run flexible single or multi-retailer shopper promotion campaigns
Capture purchase data to understand shopper behaviour and campaign performance across retailers
Engage and reward shoppers with multiple engagement opportunities on a branded microsite
Track online ad spend to purchases with multi-touch attribution
Create your own shopper database and communication channel
Developed by the Vancouver based marketing technology company, Datable Technology Corporation, PLATFORM³ has been used to run over 350 successful shopper marketing promotions in North America for global brands such as Unilever, Mars, Reckitt, Kellogg’s, Molson Coors, Mondelez and Universal Pictures.
Eoghan Phelan
Managing Director of V360°
“We are thrilled to partner with Datable to bring PLATFORM³ to the European market. With a proven track record in North America, the platform provides a turn-key solution for brands and agencies to run promotional campaigns and loyalty programmes that really drive sales, delivering measurable results by capturing performance across retailers and measuring the impact of online ad spend on sales. In addition to this, PLATFORM³ also enables brands to create a new communication channel to speak directly to shoppers, reward them for their actions and engagement and convert them into loyal, repeat customers.”
