Just as the 2003 SARS Pandemic in China was a catalyst for China’s eCommerce evolution and the emergence of the eCommerce giants Alibaba and JD.com, one of the lasting retail legacies of the Covid-19 crisis in Ireland is the accelerated expansion of eCommerce.
Irish people rushed to shop online during the enforced lockdown, to be faced with virtual queues, unavailability of stock, and next day delivery that turned into someday next week. Nonetheless people bought online in record levels across all categories.
During this time there has been a raft of remarkable, innovative ‘click’n’collect’, ‘call’n’collect’, home delivery and DTC offerings springing up throughout the country. Recent developments by Amazon, setting up an Irish market distribution centre at Baldonnell, will further accelerate eCommerce channel growth.