Irish people rushed to shop online during the enforced lockdown, to be faced with virtual queues, unavailability of stock, and next day delivery that turned into someday next week. Nonetheless people bought online in record levels across all categories.
During this time there has been a raft of remarkable, innovative ‘click’n’collect’, ‘call’n’collect’, home delivery and DTC offerings springing up throughout the country. Recent developments by Amazon, setting up an Irish market distribution centre at Baldonnell, will further accelerate eCommerce channel growth.
As part of the Marketing Institute of Ireland webinar series, our Director Strategic Planning, Robert Flavin, explored key eCommerce themes for brands to focus on “Irish Retail eCommerce : Overlooked and Undercooked, No More”: