Create a beer category growth driver that will create profitable growth for both Molson Coors and their retail partner, utilising Molson Coors craft and international portfolio.
Core Shopper Question
How do we inspire beer shoppers to choose from the world of craft beer, for their low temp social occasions, when shopping in supermarkets?
V360° Insight & Strategic Planning Approach
1. Situation Analysis.
2. Shopper Opportunities Workshop.
3. Category Vision & Growth Driver Development work stream.
4. In-store Concept design and evaluation.