Freshways Food Co.

WE DEVELOPED

Our Challenge

Reinvigorate the prepacked lunch category to meet the evolving needs of on-the-go lunchtime shoppers.

V360° Insight & Strategic Planning Approach

  • Situation Analysis.
  • Deep dive research library.
  • Team Store safari.
  • 3 Way Insight.

Consumer

Lunchtime consumption needs research.

SHOPPER

Shopper in outlet purchasing behaviour research.

RETAILER

Retailer in-depths research.

WE DELIVERED

V360° 3-WAY-INSIGHT GUIDED

  • Brand relaunch.
  • Range architecture.
  • Portfolio New Product Development.
  • Category layout optimisation in-store.
  • Guided customer category planograms.
  • 5 Step guide for retailers to optimise lunchtime sales in-store.
  • Optimisation of communication along shopper purchase decision journey.

The continued work has led to a return to growth and turnaround for the category.