“Any sufficiently advanced technology is indistinguishable from magic” Arthur C. Clarke.
The business of predicting the future is notoriously challenging. So where will the future take companies like Bionic? Augmented reality, personalised retail and autonomous driving have been heralded in popular culture for some time. However the democratisation of technology through Open Technology, Simple Tools (wizards/sdks) for example means that this future world of development is available to marketers, today.
Innovation and progress has exploded. While some of the opportunities are more obvious; Amazon, Google, Facebook, Twitter, Snapchat and Pinterest, others are equalling intriguing nonetheless; Uber, Spotify (just announced), Airbnb, Westfield Malls, Zalando.
The democratization of the technology is empowering individuals to build right now:
- Bot Assisted Retail – Everlane Messenger Bot, built using free Facebook toolkit and conversational workflow.
- Automotive VR – Built by one amateur developer using a free SDK (software development kit) called ARKit which was released by Apple to stimulate Augmented Reality software development.
- Retail AR – built by one amateur developer, Andrew Hart, also using ARKit, allowing shoppers to navigate supermarkets, find products on shelves and receive recipe suggestions, offers and products based on shopping list.
A “real world” BIONIC case study with Mothercare. Bionic was recently awarded the Facebook Innovation Spotlight Award for Omni-channel Online & Offline Sales for their work with UK retailer Mothercare. Mothercare’s objective was to direct people in-store and achieve the best possible Return On Ad Spend. Bionic used personalised creatives to target each store to improve user experience and the Return On Ad Spend.