V360° have partnered with Dublin-based software firm Bionic to help our clients optimise digital advertising spend and drive commerce. The partnership, following a period of working together on client campaigns, will see V360° offer Bionic-powered digital campaigns to our clients and also launch a new service offering, enabling retailers to leverage their digital audience with brand partners to drive both online and offline sales, while measuring the impact of online advertising on sales in both channels.

A Facebook Preferred Marketing Partner, Bionic have been helping digital advertisers improve marketing efficiency since 2011 and won Facebook’s 2017 Innovation Spotlight Award in Omnichannel Online and Offline Sales. Last year saw the launch of Bionic’s new cross-platform attribution and optimisation product Universal Marketing Bridge, which allows businesses to measure the relative value of ads on different platforms, based on which ads are actually driving sales. Bionic’s cross-channel advertising software works with platforms such as Facebook, Google, Instagram, YouTube, Bing and Yahoo.

Eoghan Phelan

Managing Director of V360°

“We are delighted to announce our new partnership with Bionic. As a commercial marketing agency, we are focused on driving sales growth for our clients and Bionic’s market-leading software will enable us to do this in the most efficient way possible. The last few weeks have highlighted the importance of digital commerce for retailers and their suppliers and whatever the post COVID-19 new normal retail landscape looks like, digital commerce will undoubtedly play an increasingly important role. Brick-and-mortar stores will of course continue to be of fundamental importance for most retailers and our new offering will also leverage both social and display advertising to drive sales in physical stores, with an ability to close the loop between online advertising and offline sales for retailers and their brand partners.”

Brendan Hughes

CEO of Bionic

“We recognise that V360° is a leader in shopper marketing and retail activation, consistently delivering impressive results for both retailers and brands. Enabling retailers to leverage their owned digital audiences to drive success metrics for themselves and their brand partners is a very exciting market initiative.”

For further information please contact

Eoghan Phelan

Managing Director of V360°

T: 01 281 4847

E: eoghan@v360.ie