Eoghan Phelan, V360 General Manager has been involved in retail media for over 15 years and has seen first-hand how it has become one of the hot topics in retail in recent years. In this article, he examines the factors behind its remarkable rise and shares what he sees as some key trends for 2024.
Our Joint MD, Eoghan Phelan, was invited to speak at the 2019 Pharmacy Show. Speaking to both Pharmacy retailers and suppliers, the theme of Eoghan’s talk was, ‘Retail Pharmacy – Preparing for the Future, While Thriving in the Now’.
V360°, in conjunction with ECR, held the final event in their Shopper Symposium Series on Friday 24th August in the Hive, Airfield Estate. The talk on ‘Winning at the Moment of Choice’ featured presentations by our joint MD, Eoghan Phelan and Unilever’s Dan Ryan.
Q&A with V360°’s joint MD Eoghan Phelan as featured on businessandfinance.com.
Grocery shopping is somewhat of a national pastime, with 71% of us stating that we have gone to a store just to get out of the house for a while. While you might think this behaviour is changing, this is especially common in those under 35, with 80% claiming to have done so.
Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.