Tag: Eoghan Phelan

V360° Shopper Symposium: Session 3

V360°, in conjunction with ECR, held the final event in their Shopper Symposium Series on Friday 24th August in the Hive, Airfield Estate. The talk on ‘Winning at the Moment of Choice’ featured presentations by our joint MD, Eoghan Phelan and Unilever’s Dan Ryan.

Let’s Go Shopping!

Grocery shopping is somewhat of a national pastime, with 71% of us stating that we have gone to a store just to get out of the house for a while. While you might think this behaviour is changing, this is especially common in those under 35, with 80% claiming to have done so.

Ice Cream – What’s the Scoop?

Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.