Eoghan Phelan, V360 General Manager has been involved in retail media for over 15 years and has seen first-hand how it has become one of the hot topics in retail in recent years. In this article, he examines the factors behind its remarkable rise and shares what he sees as some key trends for 2024.
Energy food and drink has become a big market across the globe and is showing promising future potential. For example, Grandview research recently forecasted that the global energy drinks market is to reach USD 84.80 billion by 2025, with a CAGR of 7% during the forecast period (2018-2025).
Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.
Retailers across Europe are waking up to the opportunities that the relevant food-to-go offerings can deliver to their business.
Irish people have always had healthy intentions when it comes to eating fruit and vegetables. According to Bord Bia’s PERIscope trend report, nine out of ten consumers claim ‘I try to eat a lot of fruit and vegetables’. A statistic which has remained constant for the last 10 to 15 years.
