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Ice Cream – What’s the Scoop?

Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.

V360° Shopper Symposium: Session 1

V360° launched Shopper Symposium Series at The Dean Hotel, in Dublin on Friday 20th April in conjunction with ECR. The symposium is an opportunity for friendly, collegial discussion around the future direction of retail in Ireland, with the opening event focusing on the ‘The Future’.

Inside Irish Supermarkets

Irish shoppers make up to eight visits to a supermarket every month, spending an average of 34 minutes each time, according to new research from V360°, the shopper agency. This works out at just over two days a year inside a supermarket!

Why Are We Eating More Veg?

Irish people have always had healthy intentions when it comes to eating fruit and vegetables. According to Bord Bia’s PERIscope trend report, nine out of ten consumers claim ‘I try to eat a lot of fruit and vegetables’. A statistic which has remained constant for the last 10 to 15 years.

How We Shop Today

An engaging interview with our Director, Strategic Planning Robert Flavin on The Marian Finucane Show on RTÉ Radio 1. Robert talks about the changing nature of our shopping habits such as the demise of the ‘Big Shop’…