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THROUGH THE EYES OF SHOPPERS

Our Joint MD, Eoghan Phelan, outlines what you need to know about how humans process visual information and explains how understanding this can help you effectively communicate with shoppers at the point of purchase.

The Christmas Shop: From Chaos To Calm

This December, Shopper Pulse returns to Bricks’n’Mortar where we will be accompanying shoppers on their Christmas Shop. We will look at the Christmas season in-store through the eyes of shoppers and see the winners and losers of the Christmas Season. Sign up to find out what suppliers and retailers can do better to win the all-important Christmas Season and start planning for Christmas 2020.

IRISH GROCERY E-COMMERCE: UNDERCOOKED AND OVERLOOKED

The Irish online grocery sector is growing, but continues to lag behind European marketplaces. In Wave 3 of Shopper Pulse, V360° will explore the good, the bad and the ugly of Irish online grocery shopping. Sign up to find out what can suppliers and retailers do better to win the virtual moment of choice – on mobile, tablet or laptop.

How will shoppers ‘reset after summer’?

The next wave of our Shopper Pulse research service, ‘Reset After Summer’ will take place in late August and focus on shopping behaviours as we get back to normal when schools reopen, and people return from holidays. Shopper Pulse offers a qualitative exploration of the WHY behind the WHERE, WHAT and HOW people are shopping.

V360° Present at the 2019 Pharmacy Show

Our Joint MD, Eoghan Phelan, was invited to speak at the 2019 Pharmacy Show. Speaking to both Pharmacy retailers and suppliers, the theme of Eoghan’s talk was, ‘Retail Pharmacy – Preparing for the Future, While Thriving in the Now’.

A Day in the Life of… Robert Flavin

Robert recently featured in the Marketing Institute of Ireland ‘Day In The Life’ series, in which the MII asked Robert to share what it is like to be in his shoes. See what Robert had to say about his role as Director, Strategic Planning, key career moves, daily challenges and aspirations.

V360° on stage to present their M&E findings

Stephen Rust, Joint MD of V360° was on stage with Flahavan’s, Gabrielle Cummins, Programme Director of Beat 102-103, and TV and radio presenter, Kathryn Thomas to present the learning’s from this campaign. The event was held at the Medley in Dublin, with 140 of the industry’s leading marketing and media professionals in attendance.

Introducing ‘Pharma Focus’ in 2019!

Through ongoing review of the Irish pharmacy market over the past number of years, there is a recognition of the opportunity for growth within the ever-changing market. V360° and ECR have come together to form a syndicated pharmacy research solution to support suppliers, pharmacies and service providers to unlock growth with relevant Irish pharmacy shopper insight.

V360° Launch ‘Shopper Pulse’!

V360° are delighted to announce the launch of Shopper Pulse, our new Syndicated Accompanied Shop Research. The main purpose of this service is to help enhance your business performance by ensuring that the shopper’s perspective is an inherent part of your brand and category activation plans.