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ECR Store Safari

Our Client Services Director, Seamus Doogue recently attended an ECR Store Safari in Dublin city centre hosted by Paul Corcoran from Musgrave. With Centra and SuperValu stores included in the plan, there was plenty of discussion and opinion throughout the day from all involved which lead to some great insight and debate.

V360° Shopper Symposium: Session 3

V360°, in conjunction with ECR, held the final event in their Shopper Symposium Series on Friday 24th August in the Hive, Airfield Estate. The talk on ‘Winning at the Moment of Choice’ featured presentations by our joint MD, Eoghan Phelan and Unilever’s Dan Ryan.

V360° Shopper Symposium: Session 2

V360°, in conjunction with ECR, ran the 2nd of their 2018 Shopper Symposium Series ‘Preparing for the future while thriving in the Now’, at The Crowne Plaza Hotel, in Blanchardstown, on Friday 22nd June. The talk on ‘Driving growth through 3-way Insight’ featured a joint presentation by our joint MD, Stephen Rust and Olga Mulvey, Kerry Foods.

Petmania

As a nation our love affair with pets shows little sign of waning. However the type of pets that people own nowadays is evolving.

Let’s Go Shopping!

Grocery shopping is somewhat of a national pastime, with 71% of us stating that we have gone to a store just to get out of the house for a while. While you might think this behaviour is changing, this is especially common in those under 35, with 80% claiming to have done so.

Energy Food and Drink Future Growth Opportunities

Energy food and drink has become a big market across the globe and is showing promising future potential. For example, Grandview research recently forecasted that the global energy drinks market is to reach USD 84.80 billion by 2025, with a CAGR of 7% during the forecast period (2018-2025).

Ice Cream – What’s the Scoop?

Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.