We have a truly fantastic team, mainly because we are careful to select and build a team who share our values. Although we are in existence for 15 years now, the launch of our two new agency offerings is something of a new beginning and I think one of the most important things is to share the vision of what we want to achieve and that people will feel part of the journey. As a multidisciplinary shopper agency, we have built a range of various skillsets and expertise from insight, strategy, creative design and in-store execution. Our 360° service has given the team a unique opportunity to contribute their specific skills and expertise, but also the benefit of developing their careers by learning from the other disciplines and skills in the team.
Looking back, I didn’t realise the value of a more integrated 360-degree service early enough and was quite blinkered into just offering one part of the service. However, bringing together various disciplines I was not as familiar with, actually strengthens our offering. In hindsight this was something I could have pushed on much faster and that probably would have helped to grow the company quicker, but, as we see it, mistakes are a necessary part of progress.