Our Client Services Director, Seamus Doogue recently attended an ECR Store Safari in Dublin city centre hosted by Paul Corcoran from Musgrave. With both Centra and SuperValu stores included in the plan, there was plenty of discussion and opinion throughout the day from all involved which lead to some great insight and debate. This also offered suppliers the ability to engage and question Paul regarding items such as store layouts, category management and shopper missions. It also provided suppliers with a better platform of understanding of how to engage with, and contribute to, Paul and his team on an ongoing basis.
Seamus says, “it was great to gain an understanding of how Musgrave have segmented their store types, how the different stores are planned and set-up to fulfil the needs of the shopper in their areas, and the overarching Musgrave vision for the future which Paul spoke about on the day also.” At the start of each store visit Paul gave a short synopsis of each store, speaking about the store format type, main revenue areas for the store, work completed to date in store, and areas for improvement or focus for the store!