Our Joint MD, Eoghan Phelan, outlines what you need to know about how humans process visual information and explains how understanding this can help you effectively communicate with shoppers at the point of purchase.
Grocery shopping is somewhat of a national pastime, with 71% of us stating that we have gone to a store just to get out of the house for a while. While you might think this behaviour is changing, this is especially common in those under 35, with 80% claiming to have done so.
Energy food and drink has become a big market across the globe and is showing promising future potential. For example, Grandview research recently forecasted that the global energy drinks market is to reach USD 84.80 billion by 2025, with a CAGR of 7% during the forecast period (2018-2025).
Two significant trends in the ice-cream category, globally, are the growth in the premium sector of the category, and very much linked to this, the growth in more health-focused ice-cream, with sugar-free, dairy-free, low-calorie and high-protein variants growing; something which has been driven by the overarching trend of consumers “sinning well”, across many categories.
Irish shoppers make up to eight visits to a supermarket every month, spending an average of 34 minutes each time, according to new research from V360°, the shopper agency. This works out at just over two days a year inside a supermarket!
Irish people have always had healthy intentions when it comes to eating fruit and vegetables. According to Bord Bia’s PERIscope trend report, nine out of ten consumers claim ‘I try to eat a lot of fruit and vegetables’. A statistic which has remained constant for the last 10 to 15 years.