We have recently split our business into two distinct, but complementary, agency offerings, V360° and VMedia, so my main focus at the moment is talking to existing and prospective clients about the range of services we offer under each agency. V360° was formed by integrating the services we previously offered through a sister company to create a multidisciplinary shopper agency, providing an end-to-end range of services from insight to execution, which is unique in the market.
This leads me on to a longer-term priority, which is to continually champion the importance of ‘shopper’ in marketing and commercial plans. Shopper marketing has been finding its’ feet over the past decade and has, in the past, tacked on to consumer marketing plans, sometimes without due consideration for how these plans engage shoppers and retailers. We are now starting to see a change in mindset, with shopper marketing being seen less as an activity and more as an approach.
Today’s increasingly complex and fragmented marketplace has created a requirement for a greater understanding of shopper needs and behaviour than ever before, and for simple, actionable solutions that drive profitable growth for retailers and brand owners. We are passionate about, and have seen first-hand, the results that can be delivered from solutions which are borne out of three-way insight into consumers, shoppers and retailers.
Lastly, an ongoing priority is to ensure we continue to deliver excellent service to our clients, and that we are constantly striving to raise the bar even further to deliver fantastic work which solve our clients’ business challenges by creating positive, enduring change in shopper behaviour.