92% of us have gone to the shops for a specific item and come home without it
80% of us have refused to buy a plastic bag and tried to carry all items by hand, if we forgot our reusable bag.
71% of us admit to visiting the shops just to get out of the house
According to new research from V360°, as shoppers we typically make up to eight visits to a supermarket every month, spending an average of 34 minutes each trip. This works out as more than two days a year inside a supermarket. In this time, we have to make thousands of decisions – balancing what we need and want, the hassle of buying it, the time we have available to shop, and most importantly, getting what we perceive is good value for money. This can lead to many weird and wonderful shopping decisions and behaviours.